Hello I am Scott Romano

I work closely with founders to refine their strategy, strengthen their positioning, and build a retail-ready foundation that drives sustainable growth.

Let's Chat

Vital Forage Approach

Collaborative

Vital Forage helps emerging CPG brands build the strategic foundation required for long-term retail success. By identifying opportunities, eliminating blind spots, and developing a disciplined growth plan, we prepare brands to earn buyer confidence and thrive on the shelf.

Results-Driven

With more than three decades working inside grocery, alongside buyers, brands, and category leaders. I understand what it truly takes to win on shelf. Through Vital Forage, I work closely with founders to refine their strategy, strengthen their positioning, and build a retail-ready foundation that drives velocities and sustainable growth.

  • 30+ Years Grocery Retail Experience Natural & Conventional

    We know what works!

  • Translating Retail Expectations into Winning Brand Strategy

    Aligned with retailers goals!

  • Providing Real-World, No-Fluff Guidance

    Results driven!

shutterstock_2348184511.jpg
shutterstock_1415275307.jpg
shutterstock_2630791697.jpg
shutterstock_2632973067.jpg
shutterstock_2709089701.jpg
shutterstock_1260256441.jpg

“I encourage any founder interested in either getting into Sprouts or who is already in Sprouts but wants to make sure you can hold the shelf that you reach out for Scott and his free 30-minute consultation. We hired him to help Proda navigate the Sprouts organization as we launched nationwide in April, and it was one of the best decisions that Proda has made to date! Please reach out for him, you wont regret it!”

Jeff Church

Co-Founder of Proda

Former Co-Founder of Suja Juice

What do the brands say?

“What an incredible run you've had there Scott Romano, so many ripples of positive impact have come from your work and discoveries and platforming of incredible products, innovation, and entrepreneurs in this space. Something to be massively proud of.”

John Foraker

Co- Founder & CEO at Once Upon A Farm

FAQ

  • Book a Free 30 minute Discovery Session

    Agenda for call:

    Brand Discovery – 5 mins

    Vision and Goals – 5 mins

    Pain and Obstacles– 5 mins

    Retail Readiness – 5 mins

    Growth Opportunities – 5 mins

    Investment Discussion - 5 mins

  • “Let’s Chat”

    Custom programs available:

    • Single consultation sessions

    • Advisory sessions

    • Consultation sessions

  • We can build a custom timeline for your needs:

    Single Consultation

    1 time

    Advisory and Consultation Programs

    3 months

    6 months

    12 months

    Goal is to create meaningful, lasting impact.

  • No, vital Forage is not a broker.

    Points of difference:

    Vital Forage Consultant

    • Strategic Support

    • Brought in to solve specific problems

    • Guidance & Decision-Making recommendations

    • Works with the founder

    • Leverages experience to avoid costly mistakes

    • Provides deliverables: 90-day launch plans, pitch decks, processes, tools and more

    • Compensation - Typically, 3, 6 or 12-month commitment

    Typical Broker:

    • Manages retail execution

    • Manages retail partners

    • Owns buyer relationships

    • Helps secure distribution + manage accounts

    • Paid via commission on sales or retainer

    • Typically, long-term partnership

    • Compensation - Ongoing commission and or retainer with long-term commitment

Vital Forage

Lets Connect!

Schedule a complimentary 1:1 consultation to explore where Vital Forage can create meaningful impact for your brand.

Book Consultation